This case details the competitive and macroeconomic challenges that faced the automobile giant before and after the onset of the 2008 financial crisis-including continually rising commodity prices, looming declines in demand for its automobiles, high fixed costs, and the financial exposure that resulted from dependence on its financing division to remain profitable. Students are asked to analyze data (provided in a supplementary spreadsheet) to recommend what the best course of action for GM would have been in response to the approaching financial crisis.

【書誌情報】

ページ数：35ページ

サイズ：A4

商品番号：HBSP-CU312

発行日：2021/2/8

登録日：2021/9/9