Creating a Corporate Identity for a $20 Billion Start-up: Lucent Technologies
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The creation of Lucent Technologies was the result of AT&T's "trivestiture" in 1995. In this split, three companies were formed: AT&T, a $50 billion telecommunications services company; NCR, a computer firm; and an unnamed $20 billion "Systems and Technol
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-DMI001
発行日:1999/1/1
登録日:2007/8/16