Abstract (Maximum of 2,000 Characters): Briefly describes content of case. The Airbnb case describes the very early days of this startup, beginning with the founders' original concept of renting out air beds and serving breakfast ("Airbed and Breakfast") in their apartment to conference attendees as an alternative to expensive hotel rooms. The founders grew the business by providing finding lodging options in people's homes for attendees of large events such as South by Southwest and the Democratic National Convention. Despite positive reviews and high spikes in activity associated with these events, the founders faced challenges achieving sustainable growth. In early 2009, they joined Y-Combinator and were forced to confront a series of decisions around how to improve the product such that it could grow into a profitable, long-term business.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-E470

発行日：2013/4/12

登録日：2014/4/21