This case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users' credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid's struggles to gain broad distribution. After trying several strategies including entering start-up competitions and selling directly to large American credit card issuers, Samid considers whether he should pivot and completely change BillGuard's distribution strategy and product design.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-E513

発行日：2014/6/5

登録日：2014/9/19