Tough Mudder: Scaling Dynamics After Early Traction
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¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
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あたり
Established in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company's inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However, near the end of 2013, Tough Mudder's growth began to slow. Eager to turn the tide, founder Will Dean wondered what steps he could take to reinvigorate the company. "Tough Mudder: Scaling Dynamics after Early Traction" explores the challenges that a start-up inevitably faces once its initial momentum begins to slow.
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-E638
発行日:2018/2/21
登録日:2019/1/29