The purpose of this case is to look at Aerobotic's product market fit. The case examines how the Aerobotics founding team determined the best way to approach the agricultural drone market in South Africa. It also highlights how the team evaluated pricing and which markets/partnerships to initially pursue. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit. The case also looks at the company from an investor's point of view.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-E664

発行日：2018/11/15

登録日：2019/3/7