The purpose of this case is to look at FarmFriend's product market fit. The case examines how the FarmFriend founding team evaluated various business models through extensive market research and ultimately decided to launch a marketplace that matched farmers to pilots that offered drone spraying services. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-E665

発行日：2018/11/16

登録日：2019/3/7