商品情報にスキップ
1 2

MedAvante: Navigating Resistance to Innovation

通常価格 ¥1,474 JPY
通常価格 セール価格 ¥1,474 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

MedAvante, a provider of clinical trial services and technology solutions to the pharmaceutical industry, struggled to find product/market fit for many years, because its innovative service offering met fierce resistance from other stakeholders in the ecosystem. A strategic pivot to work with the ecosystem, not against it, saved the company and brought its co-founders to the brink of a successful exit. This case explores the difficulties of bringing innovation to a deeply conservative, highly regulated industry. It also analyzes the role that other stakeholders in a market ecosystem can play in encouraging, or blocking, the adoption of a startup's products/services.

【書誌情報】

ページ数:31ページ

サイズ:A4

商品番号:HBSP-E676

発行日:2019/2/6

登録日:2019/9/30

1 3