This case provides an overview of the founding and scaling story of British health and wellness company Clinova. The case outlines the fledgling company's early marketing successes signing up-and-coming athletes and sports franchises, as well as the difficult capital allocation, strategic and structural decisions Clinova's founders Arsalan Karim and Charles Ebubedike must make between scaling their consumer product lines or building their illness diagnosis mobile application.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-E699

発行日：2020/1/26

登録日：2020/4/30