This case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her 'women message first' dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-E733

発行日：2021/2/10

登録日：2021/12/23