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Cake: Navigating Mortality

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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This case follows the story of Suelin Chen in her career as the founder of Cake, a digital platform that provided "one-stop access" to a wide range of advance care and end-of-life planning products and services. The case highlights the societal, technological, and cultural trends that led to innovation in end-of-life planning. Chen debates which users to target and whether to utilize a B2B or B2C business model to do so.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-E744

発行日:2021/3/7

登録日:2021/8/19

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