Cake: Navigating Mortality
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
This case follows the story of Suelin Chen in her career as the founder of Cake, a digital platform that provided "one-stop access" to a wide range of advance care and end-of-life planning products and services. The case highlights the societal, technological, and cultural trends that led to innovation in end-of-life planning. Chen debates which users to target and whether to utilize a B2B or B2C business model to do so.
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-E744
発行日:2021/3/7
登録日:2021/8/19