This case details the story of two of Wild Earth's cofounders on their three year journey since starting the plant-based dog food company in Berkeley, CA. It highlights several ups and downs relating to product creation, fundraising, and pricing and distribution issues. The case focuses on several critical decision points the founders faced, and ends with an open ended question regarding the need for a subsequent financing and what path forward the company should pursue.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-E745

発行日：2021/9/13

登録日：2022/3/7