El Celler de Can Roca (CCR), a small family business, is one of the best restaurants in the world. Its evolution can be characterized by its bet on innovation, respect for tradition and family culture. The case commences before the third BBVA tour and after the restaurant was voted, for the second time in June 2015, the world's best restaurant by "The World's 50 Best Restaurants". The case analyses the importance of the three Roca brother's leadership as well as the loyalty and commitment of everyone who plays a role in the organization. When the Roca brothers planned the BBVA Tours, one of their terms was that they would do them with the El Celler team. The case's main dilemma is whether the restaurant should continue with the BBVA world tours in 2017, which require a large amount of time to be invested in them, or whether the brothers should focus on developing the Roca brothers' foundation as well as projects that are entered on improving the restaurant. ESADE's case collection

【書誌情報】

ページ数：30ページ

サイズ：A4

商品番号：HBSP-ED0015

発行日：2020/8/21

登録日：2020/12/14