Mismanagement of Advertising
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
Most U.S. companies spend as much on advertising as they earn from their brand, and what do they get for it? Not nearly enough. Ineffective tests and overdelegation to lower-level staff guarantees mediocrity.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F00106
発行日:2000/1/1
登録日:2011/7/29