Starbucks Effect
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
When Starbucks made coffee hip, its success set off a chain reaction of innovation that boosted the whole category's profits. New research shows the same phenomenon at work in other markets, but the effect can work in reverse as well.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F00202
発行日:2000/3/1
登録日:2011/7/29