Data show that the top-selling drugs today are not the products of breakthrough science. That's why drug companies need to learn the lessons of marketing that consumer-goods manufacturers know so well.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F00204

発行日：2000/3/1

登録日：2011/7/29