Consumers are finding it hard to distinguish among competing products. The fault lies partly with marketers and ad agencies, but ultimately it's the CEO's job to stop brand dilution.

【書誌情報】

ページ数：1ページ

サイズ：A4

商品番号：HBSP-F0203B

発行日：2002/3/1

登録日：2011/7/29