Marketers have masterfully targeted the middle class and the very rich, but a breed of consumer is flying under their radar--those who aren't truly wealthy but still rank in the top 20% of earners. Three tactics can help companies reach the "almost rich."

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F0206B

発行日：2002/6/1

登録日：2011/7/29