What do your customers really think? Harvard Business School professor Gerald Zaltman discusses his novel market-research method for revealing consumers' unconscious thoughts about everything from fabric sprays to the Internet.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F0206C

発行日：2002/6/1

登録日：2011/7/29