Companies typically divide up the aspects of major marketing campaigns, assuming that the efforts of a half-dozen or more specialty agencies and internal groups will reinforce one another. But a better approach is to "systems engineer" a campaign, which may require that each component be compromised to serve the needs of the whole.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-F0303B

発行日：2003/3/1

登録日：2012/3/28