Return of the Global Brand
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
What became of the golden age of global marketing? Where are the multinational companies churning out standardized products for a world of voracious consumers? A global economic slump and mounting anti-American sentiment put an end to that party. But the multinationals' retreat to local harbors may leave them ill prepared for what's about to happen.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-F0308D
発行日:2003/8/1
登録日:2012/3/28