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Return of the Global Brand

通常価格 ¥1,078 JPY
通常価格 セール価格 ¥1,078 JPY
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What became of the golden age of global marketing? Where are the multinational companies churning out standardized products for a world of voracious consumers? A global economic slump and mounting anti-American sentiment put an end to that party. But the multinationals' retreat to local harbors may leave them ill prepared for what's about to happen.

【書誌情報】

ページ数:8ページ

サイズ:A4

商品番号:HBSP-F0308D

発行日:2003/8/1

登録日:2012/3/28

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