Sony's first household robot, AIBO, couldn't do much of anything useful. By reframing AIBO as a pet, the company found a way to capitalize on the product's imperfections and attract an unusually diverse group of new customers.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F0403A

発行日：2004/3/1

登録日：2012/3/28