Mining Gold in Not-for-Profit Brands
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あたり
Nonprofits are putting hard numbers on the value of their brands, many of which consumers trust highly. Such organizations are hoping brand valuation will give them greater influence as they negotiate cobranding alliances with corporate partners.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-F0404D
発行日:2004/4/1
登録日:2012/3/28