Marketing is becoming more analytic and less creative. That's why, HBS professors Gail McGovern and John Quelch assert, more companies are finding it makes sense to outsource many marketing functions.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F0503J

発行日：2005/3/1

登録日：2012/3/28