The Flaw in Customer Lifetime Value
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
Marketers commonly estimate customer lifetime value in order to decide which customers are worth continued investment. But the way companies typically calculate that value is flawed because it overlooks the real option of abandoning unprofitable customers.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-F0712J
発行日:2007/12/1
登録日:2012/3/28