Most managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F0803B

発行日：2008/3/1

登録日：2011/7/29