Distribution Lessons from Mom and Pop
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¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
Coca-Cola developed a distribution model for emerging markets by learning how its Peruvian bottler succeeded in the mom-and-pop channel. The tenets: Turn wholesalers into distributors, use IT to link and control distributors, and employ simple technology. PepsiCo has taken a page from the same playbook; other multinationals can, too.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-F0804D
発行日:2008/4/1
登録日:2012/3/28