Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F0807A

発行日：2008/7/1

登録日：2012/3/28