Tap Consumers' Desire for "Shoulds"
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あたり
Research shows that people favor pleasurable "want" options if the consequences are immediate, and good-for-you "should" options if the consequences will occur in the future. That finding offers potentially profitable opportunities.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-F0807E
発行日:2008/7/1
登録日:2012/3/28