The Year of Marketing Dangerously
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Digital advertising is growing nearly four times as fast as advertising overall; alternative channels cost less than traditional ones; and management increasingly insists on proof of ROI. These converging forces spell the end for television advertising.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-F0810A
発行日:2008/10/1
登録日:2012/3/28
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