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Marketing CEO Dave Balter on achieving the corporate full Monty

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The founder and CEO of BzzAgent, a word-of mouth media company, believes strongly in radical corporate transparency. In practice that can mean frank self-examination in his blogs, publicly posting his company's sales presentations, and rotating an executive office space among employees at every level.

【書誌情報】

ページ数:4ページ

サイズ:A4

商品番号:HBSP-F0810F

発行日:2008/10/1

登録日:2012/3/28

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