Ethnographic Research: A Key to Strategy
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あたり
Unlike traditional market researchers, who use highly targeted questions to extract information from customers, corporate ethnographers observe and listen in a nondirected way. Their method may appear inefficient, but it can yield rich data about product use.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-F0903C
発行日:2009/3/1
登録日:2012/3/28