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People Often Trust Eloquence More Than Honesty

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Though we'd like to think that it always pays to be honest, new research from Harvard proves that it doesn't necessarily. A new study that compared viewers' reactions to a candidate's answers to questions in a debate reveals that when the candidate dodged a question eloquently, people liked and trusted him nearly as much as when he gave a direct response. What's more, they preferred artful dodges to honest but less articulate answers. That finding presents an interesting quandary for any leader who has to field difficult questions.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-F1011D

発行日:2010/11/1

登録日:2011/7/29

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