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The Persuasive Power of Opportunity Costs

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Though all decisions involve opportunity costs, most companies don't factor them into their marketing messages. A few firms, however, have found that pointing out trade-offs to consumers is an effective way to influence their purchasing choices.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-F1101F

発行日:2011/1/1

登録日:2012/5/10

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