The Persuasive Power of Opportunity Costs
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あたり
Though all decisions involve opportunity costs, most companies don't factor them into their marketing messages. A few firms, however, have found that pointing out trade-offs to consumers is an effective way to influence their purchasing choices.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-F1101F
発行日:2011/1/1
登録日:2012/5/10