Experts Are More Persuasive When They're Less Certain
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A new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-F1103D
発行日:2011/3/1
登録日:2012/5/10