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Experts Are More Persuasive When They're Less Certain

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A new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-F1103D

発行日:2011/3/1

登録日:2012/5/10

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