Even slow-growing markets can be highly dynamic, if there is rapid turnover of the customer base. Examples include smoking cessation aids, video games, diapers, bridal magazines, and real estate agencies. Potential new entrants can assess the opportunities by calculating what the authors call the net turnover rate, or NTR-the ratio of new consumers to total consumers in a given year. They can then use several suggested strategies to break into these high-turnover markets and, once there, maintain their position.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-F1105A

発行日：2011/5/1

登録日：2012/3/28