It's well known that China has been working to spur domestic consumption. But it's making faster progress than many outsiders realize; for example, China is already the first or second largest market in a number of important consumer categories. Here are some trends Western multinationals should be aware of, along with advice on how to better position themselves so that they don't get left behind.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-F1106A

発行日：2011/6/1

登録日：2012/3/28