Why Customer Referrals Can Drive Stunning Profits
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A study of 10,000 accounts in a large German bank showed that customers obtained through referrals are both more loyal and more valuable than other customers, making referral programs well worth the cost. The effect is strongest among young people.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-F1106C
発行日:2011/6/1
登録日:2012/3/28
