Professor Stefano Puntoni set out to prove that breast cancer awareness campaigns were more effective when they incorporated the color pink. Instead, his studies repeatedly showed that pink made women less likely to recognize their risk of cancer and less likely to donate to research. And that led him to explore the surprising effects of gender cues in marketing messages.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-F1107D

発行日：2011/7/1

登録日：2012/3/28