Having studied the relationship between how newly merged companies brand themselves and their subsequent stock performance, the authors find that a "fusion" branding strategy-one that combines elements of the two companies' names and logos-leads to superior financial returns three years out. The reason, they believe, is that this approach sends reassuring signals to employees, customers, and ultimately investors.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F1109B

発行日：2011/9/1

登録日：2011/9/14