The authors describe how the new science of social network analysis helps pharmaceutical companies determine which doctors have the most influence on other doctors' prescribing preferences and would be the most valuable potential customers for pharma companies to target. The tool has great potential in other fields as well.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F1109C

発行日：2011/9/1

登録日：2011/9/14