Traditional metrics like satisfaction and Net Promoter scores correlate poorly with what matters most: share of wallet. Managers need to think about how they rank versus their competitors and apply a new formula, the Wallet Allocation Rule, to predict and improve their share of wallet.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F1110A

発行日：2011/10/1

登録日：2011/10/5