As commercials migrate from television to the Internet, marketers need to use different techniques to keep viewers watching--and to encourage them to send the ad to others. Harvard Business School's Thales Teixeira utilizes infrared eye tracking and facial-emotion-detection software to understand how people respond to online ads, and he offers five techniques to increase the odds an online ad will go viral.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F1203A

発行日：2012/3/1

登録日：2012/5/10