Why Loyalty Programs Alienate Great Customers
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Airline rewards are still based on miles flown. This is a mistake, according to Hal Brierley, the executive chairman and chief loyalty architect of Brierley + Partners. In this column, he points out the biggest problems with airline loyalty programs--and some ways to fix them.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F1207E
発行日:2012/7/1
登録日:2012/7/17