The authors' research on which types of businesses are most likely to manipulate reviews showed that small, independent hotels are more apt to praise their own properties and trash competitors'. There's not much that managers can do about competitors' suspicious positive reviews, but they can address negative reviews of their own establishment by rebutting suspicious claims.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F1209B

発行日：2012/9/1

登録日：2012/9/19