Companies introducing a brand in China face special naming challenges because of the complexity of Chinese characters and pronunciations. The authors show four different approaches companies can take, favoring sound or meaning similarities, and describe the pros and cons of each.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F1209C

発行日：2012/9/1

登録日：2012/9/19