Social science research shows that people are heavily influenced by a desire to conform with the group. Businesses and other organizations are beginning to understand the power of "social norms"--for example, the British government used this insight in letters to delinquent taxpayers, and its National Health Service has drawn on it to reduce missed clinic appointments. Five guidelines for companies looking to use this powerful tool.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-F1210A

発行日：2012/10/1

登録日：2012/10/10