The Dark Side of Cross-Selling
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¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
Companies work hard to persuade their customers to buy additional products. But a sizable segment of cross-buying customers are unprofitable, and the more they buy, the more companies lose. It's important to identify and neutralize the impact of these profit-destroying customers.
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-F1212A
発行日:2012/12/1
登録日:2012/12/10