Rethinking the 4 P's
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¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
The traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F1301C
発行日:2013/1/1
登録日:2013/1/18