According to "bottom of the pyramid" theory, poor consumers pay much higher prices for most things than middle-class consumers do, meaning there's real opportunity for large multinationals to capture market share by offering high-quality goods at lower prices. But research on the ground in India shows that today, the poverty premium is often illusory. Companies need to be aware of how hard it is to compete solely on price.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-F1304A

発行日：2013/4/1

登録日：2013/4/16